7 must-know marketing moves every marketer should get behind

Key takeaways:

  • Customer journey mapping provides insights into customer experiences throughout their interactions with a brand.
  • Conversational marketing involves real-time, personalized interactions with customers to build connections.
  • Influencer marketing leverages credibility and trust through partnerships with influential figures.
  • Omnichannel marketing ensures consistent brand experiences across various customer touchpoints.
  • Experiential marketing creates memorable brand encounters through immersive events or campaigns.

There are some seriously game-changing concepts shaking things up. Here’s the lowdown on seven key concepts that are totally transforming the marketing scene. These ideas are absolute gold and should be on every marketer’s radar:

1. Customer journey mapping: Nailing the customer experience

Imagine tracing the steps of a customer as they groove through your brand universe. That’s what customer journey mapping is all about. It’s like following a story—from the first hello to the final purchase and beyond. This map gives you the juicy details about what customers dig, what ticks them off, and where they find their happy place. With this treasure trove of insights, you can customize your strategies, tweak touchpoints, and serve up experiences that keep customers grinning from ear to ear.

2. Conversational marketing: Chatting it up in real time

Ever chatted with a cool chatbot or had a live chat with a brand? That’s the essence of conversational marketing. It’s about having real, personal chats with customers, pronto. It’s not just about selling; it’s about building connections, being there to help out, and guiding customers on their buying journey. This approach builds trust and boosts engagement—think of it as dialing up the conversation to make your customers feel heard and valued.

3. Personalization at scale: The art of tailoring for everyone

Personalization at scale means dishing out personalized experiences to a big gang of customers. It’s like creating a special recipe for each person, even when you’re cooking for a crowd. By checking out what customers like, what they don’t, and their history with your brand, you can dish out content, products, and ads that feel like they’re made just for them. This level of personal touch amps up engagement, fires up sales, and makes customers feel like they’ve struck gold.

4. Omnichannel marketing: The harmony across all channels

Omnichannel marketing is all about serving up a consistent brand experience across every place your customers hang out. It’s like making sure your brand vibe stays cool and constant no matter if customers are browsing your website, checking out your social media, tapping through your app, or strolling through your store. Blending all these channels seamlessly keeps your brand shining bright, keeps customers happy, and keeps them coming back for more.

5. Experiential marketing: Creating unforgettable encounters

Ever been to an event that just stuck with you? That’s the magic of experiential marketing. It’s about crafting experiences that really hit you in the feels. By hosting immersive events or campaigns that tug at heartstrings, brands create lasting connections. These experiences go way beyond ads; they’re all about getting people involved, creating memories, and building an emotional bond. This deep connection keeps customers loyal and cheering for your brand.

6. Influencer marketing: Riding on trust and credibility

Ever seen a social media star promote a product? That’s influencer marketing doing its thing. It’s teaming up with people who hold some serious sway in certain circles. These influencers bring credibility and trust, which can make a huge impact on how customers view your brand. Think of it as having someone popular vouching for you to their friends.

7. Content marketing: Serving up quality and relevance

Content marketing is like telling stories that people can’t get enough of. It’s about serving up top-notch, relatable content that keeps your audience hooked. From blogs to videos, the idea is to inform, entertain, and keep the conversation flowing. Great content doesn’t just push products; it builds trust and relationships that last.

So, there you have it! These seven marketing concepts are the secret sauce for any marketer looking to spice up their game. By embracing these ideas, you’ll be making genuine connections, serving up personalized experiences, and building strong customer loyalty in today’s bustling market.

Do you want to create an interactive and easy-to-use customer journey map with powerful touchpoints, personas, automatic KPI import & monitoring, and much more?

Related articles

A short history of customer journey mapping and where it’s going

Key takeaways: 1985: Ron Zemke and Don Peppers initiate customer journey mapping to address service issues at a telephone company, focusing on emotions and pain...

8 ways companies disappoint customers (and how to avoid it)

Key takeaways: Broken promises, like exaggerated marketing claims, cause disappointment when reality falls short. Friction-filled interactions, such as confusing interfaces and long wait times, frustrate customers. Lack...

7 steps to becoming a lovebrand

Key takeways: Build trust by forming genuine connections through authenticity and transparency. Engage all senses for a lasting impact by creating immersive experiences. Cultivate passionate brand advocates...

6 ways how to decrease cart abandonment in your online store

Key takeaways: Simplify the checkout process by reducing steps and offering guest checkout. Offer various payment options to cater to customer preferences. Provide clear instructions and visual...