Customer Journey Map

How customer journey maps turbocharge remarketing campaigns

Key takeaways: CJMs enhance remarketing campaigns by providing insights into the customer journey. They facilitate precise ad targeting by categorizing customers based on their journey stage. Crafting relevant messaging tailored to each...

How to successfully manage multiple clients as a freelance marketer by using a CJM

Key takeaways: Structure your day to allow for breaks between switching projects, enhancing productivity and focus. The increasing complexity of marketing strategies for multiple clients makes it challenging to remember all...

Why should your customer journey map always include a manual for editing

Key takeaways: A customer journey map is a valuable tool for outlining marketing strategy and ensuring everyone understands their role. Maintenance and updates are crucial for the effectiveness of a customer...

Why should a clear buyer journey be your main marketing concern

Key takeaways: A clear buyer journey ensures that marketing efforts have a defined path and goal, preventing aimless strategies. Social media is a significant marketing platform, but attention garnered must translate...

5 things you shouldn’t forget to include in your customer journey map

Key takeaways: Include options for potential customers to stay in touch at every step of their journey. Maintain flexibility in the customer journey map to accommodate unforeseen behaviors and changes. Assign accountability...

What is a customer journey map (a guide for dummies)

Key takeaways: A customer journey map visualizes the steps a potential customer takes before and after purchasing. It organizes marketing activities into phases, providing clarity amidst complexity. Not all interactions aim for...