Marketing

Top 10 customer journey mapping tools: The most comprehensive guide

Whoa, it looks like the customer journey mapping movement is about to get a new member - great to see you here! So you are on the lookout for...

6 steps to properly define your customer personas

Key takeaways: Customer personas are crucial for understanding diverse audiences and improving business success. Well-defined personas enable tailored marketing, effective messaging, and enhanced customer experience. To create customer personas, start by defining...

8 ways companies disappoint customers (and how to avoid it)

Key takeaways: Broken promises, like exaggerated marketing claims, cause disappointment when reality falls short. Friction-filled interactions, such as confusing interfaces and long wait times, frustrate customers. Lack of personalization in communication and...

Top 10 customer persona tools (with examples)

So you finally realized it’s a good idea to sum up your target audiences into fictional personas to help you and your team easily relate to and understand your...

5 causes of disorganized marketing (and how to cure them)

Key takeaways: Marketing environments have become fast-paced and prone to rapid changes, leading to disorganization. Customer journey mapping can bring organization by assigning responsibilities clearly and keeping track of marketing activities. Team...

6 ways to foster a customer-centric culture in your company

Key takeaways: Foster a customer-centric culture through mindset over financial investment. Lead by example from top management to establish a customer-first approach. Promote transparency to empower employees and address root causes of...

7 steps to becoming a lovebrand

Key takeways: Build trust by forming genuine connections through authenticity and transparency. Engage all senses for a lasting impact by creating immersive experiences. Cultivate passionate brand advocates by fostering community. Design solutions that...

How to make sure every customer touchpoint is taken care of?

Key takeaways: Marketing operations involve numerous complex touchpoints that can lead to issues if overlooked. Forgotten touchpoints may result in revenue loss, unanswered complaints, and outdated information. Organizing touchpoints into a customer...

6 ways how to decrease cart abandonment in your online store

Key takeaways: Simplify the checkout process by reducing steps and offering guest checkout. Offer various payment options to cater to customer preferences. Provide clear instructions and visual cues throughout the checkout. Ensure transparency...

The best tool to manage your marketing and CX experiments

Key takeaways: Marketers and CX specialists often exhaust known strategies, prompting the need for experimentation. Experimentation is crucial for discovering new effective tactics but is often avoided due to complexity. Out of...