Improving CX

8 ways companies disappoint customers (and how to avoid it)

Key takeaways: Broken promises, like exaggerated marketing claims, cause disappointment when reality falls short. Friction-filled interactions, such as confusing interfaces and long wait times, frustrate customers. Lack of personalization in communication and...

How to tell if your customers are not fans of your CX

Key takeaways: Watch for a high churn rate among customers, indicating dissatisfaction. Negative online reviews suggest areas where your CX may be lacking. Decreased engagement metrics like website traffic or social media...

7 steps to becoming a lovebrand

Key takeways: Build trust by forming genuine connections through authenticity and transparency. Engage all senses for a lasting impact by creating immersive experiences. Cultivate passionate brand advocates by fostering community. Design solutions that...

The best tool to manage your marketing and CX experiments

Key takeaways: Marketers and CX specialists often exhaust known strategies, prompting the need for experimentation. Experimentation is crucial for discovering new effective tactics but is often avoided due to complexity. Out of...

A day in the life of a customer experience specialist

Key takeaways: Analyzes customer feedback daily, acting as a detective for customer satisfaction. Utilizes customer journey maps to understand and enhance the customer experience. Acts as a liaison between departments, ensuring alignment...

4 ways companies underestimate the importance of customer experience

Key takeaways: Customer loyalty is crucial, yet some companies underestimate the importance of CX. Lack of a customer journey map often indicates neglect of CX. Prioritizing short-term gains over long-term customer satisfaction...

How to create and maintain a tailored customer experience for every target group

Key takeaways: Companies are investing heavily in refining customer acquisition and experience, setting new standards. Amid economic uncertainty, the focus is shifting towards prioritizing long-term customer experience improvements. Tailoring customer experiences to...