Marketing Ops

How can your new marketing and CX hires self-onboard using a customer journey map

Key takeaways: Onboarding new marketing or CX employees is often neglected or inadequate. A customer journey map (CJM) helps new hires understand company operations and customer interactions independently. CJMs reduce and improve...

6 little-known advantages of creating a customer journey map

Key takeaways: CJMs provide CEOs with insight into marketing activities and KPIs for strategic evaluation. Improved collaboration between departments is facilitated by sharing CJMs, reducing communication barriers. CJMs serve as a knowledge...

5 causes of disorganized marketing (and how to cure them)

Key takeaways: Marketing environments have become fast-paced and prone to rapid changes, leading to disorganization. Customer journey mapping can bring organization by assigning responsibilities clearly and keeping track of marketing activities. Team...

6 ways to foster a customer-centric culture in your company

Key takeaways: Foster a customer-centric culture through mindset over financial investment. Lead by example from top management to establish a customer-first approach. Promote transparency to empower employees and address root causes of...

How to make sure every customer touchpoint is taken care of?

Key takeaways: Marketing operations involve numerous complex touchpoints that can lead to issues if overlooked. Forgotten touchpoints may result in revenue loss, unanswered complaints, and outdated information. Organizing touchpoints into a customer...

How to empower your ambitious and proactive marketers?

Key takeaways: Employees are valuable assets, but accessing relevant marketing information can be challenging. Complex marketing operations in larger companies make it difficult for marketers to comprehend the entire strategy. Without a...

The best tool to manage your marketing and CX experiments

Key takeaways: Marketers and CX specialists often exhaust known strategies, prompting the need for experimentation. Experimentation is crucial for discovering new effective tactics but is often avoided due to complexity. Out of...

How to create a marketing knowledge base in your company

Key takeaways: Companies often struggle to maintain a centralized knowledge base. Marketing knowledge bases face added complexity due to abundant data. Customer Journey Mapping (CJM) serves as a solution to these challenges. CJM...

7 reasons to not create a customer journey map debunked

Key takeaways: Resource constraints shouldn't deter CJM creation; it can be created gradually. Lack of customer data isn't a major hindrance to CJM creation. Short-term projects can benefit from a basic CJM...

How to manage bad customer reviews when there are so many places they can come from?

Key takeaways: Managing bad customer reviews from multiple channels poses challenges. Manual tracking is insufficient for handling diverse responses effectively. Inconsistency arises due to the absence of a clear process for addressing...