Collaboration

How to empower your ambitious and proactive marketers?

Key takeaways: Employees are valuable assets, but accessing relevant marketing information can be challenging. Complex marketing operations in larger companies make it difficult for marketers to comprehend the entire strategy. Without a...

How to keep your remote marketing coworkers in the loop

Key takeaways: Remote work has become increasingly common in the marketing industry, offering access to a broader talent pool. However, remote work can lead to communication challenges, particularly regarding keeping remote...

6 creative ways to convince your colleagues to help you create a CJM

Key takeaways: Use coffee chats to introduce CJM in a relatable manner. Employ storytelling to frame CJM as an exciting adventure. Compare CJM to a classic road trip movie to emphasize teamwork. Highlight...

Creating a CJM: Which departments should be involved (and how)?

Key takeaways: Customer journey map (CJM) creation involves multiple departments beyond marketing. Sales, marketing, and customer service departments play crucial roles in developing the CJM. Marketing initiates the process by outlining the...

Make your CEO’s job easier with these 8 tips (if you want to, of course)

Key takeaways: Communicate clearly, avoiding corporate jargon and buzzwords to ensure messages are concise and relatable. Bring solutions to problems rather than just highlighting issues, demonstrating initiative and problem-solving skills. Respect the...

Office telepathy 101: 5 effective ways to boost interdepartmental communication

Key takeaways: Utilize the "Talking Stick" or "Rubber Chicken Rule" for orderly discussions. Implement a buddy system to facilitate collaboration between teams. Establish designated communication channels for seamless information sharing. Promote empathy and...

Allow every employee to be your part-time marketer – this is how!

Key takeaways: Employees offer diverse insights into operations, aiding marketing and customer experience enhancements. Customer-facing and product/service teams grasp customer needs and product perspectives. Uncertainty about alignment with marketing strategy may deter...

Planning to bring in a marketing consultant? This will help him to immediately understand your strategy

Key takeaways: Bringing in an external marketing consultant can be beneficial when implementing a new strategy or addressing underperformance. Some companies are hesitant to collaborate with external consultants due to concerns...

How to prove your worth to clients as a freelance marketing consultant

Key takeaways: Freelance marketing consultants often struggle to prove their worth to clients, especially when their contributions may seem fragmented or difficult to quantify. It's essential to demonstrate how all marketing...

Are you a CEO who wants to keep tabs on marketing but has no time? The solution is easier than you think

Key takeaways: CEOs often struggle to keep tabs on marketing due to time constraints and the dynamic nature of marketing activities. Weekly or monthly reports provide only a rough idea of...