Customers

How to tell if your customers are not fans of your CX

Key takeaways: Watch for a high churn rate among customers, indicating dissatisfaction. Negative online reviews suggest areas where your CX may be lacking. Decreased engagement metrics like website traffic or social media...

Adopting a customer journey to elderly: A comprehensive guide

Key takeaways: Understanding the unique needs and preferences of elderly customers is essential for businesses. Age-related changes influence how the elderly interact with products and services. Key considerations in the elderly customer...

Customer journey mapping for Gen Z: Understanding next-gen consumer behavior

Key takeaways: Gen Z, born from mid-1990s to early 2010s, seeks authentic, personalized experiences and navigates effortlessly through digital platforms. Challenges in mapping their journey include rapidly changing preferences and ensuring...