Tools

Key takeaways: When considering tools for customer journey mapping, spreadsheets like Excel or Google Sheets are an option. Using spreadsheets for CJM involves organizing touchpoints and details in rows and columns,...

Whoa, it looks like the customer journey mapping movement is about to get a new member - great to see you here! So you are on the lookout for...

Key takeaways: Specialized customer journey mapping (CJM) tools are essential for efficient and effective mapping. Diagramming and whiteboard tools lack crucial CJM features and structure, leading to inefficiencies. Using DAWTs for CJM...

So you finally realized it’s a good idea to sum up your target audiences into fictional personas to help you and your team easily relate to and understand your...

Key takeaways: Drag-and-drop feature for easy editing and rearrangement of touchpoints. Integration with various online tools for real-time data and KPI tracking. Detailed persona description with a grading system for better customization. Informative...