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Categories
Customer Journey Map
Creating CJM
Using CJM
Personas
Customer Experience
Improving CX
Expert advice
Marketing
Online Marketing
Marketing Ops
Customers
Tools
Collaboration
Office
Consultants
Customer Journey Templates
Search
CREATE YOUR CUSTOMER JOURNEY MAP
Featured
A short history of customer journey mapping and where it’s going
Key takeaways: 1985: Ron Zemke and Don Peppers initiate customer journey mapping to address service issues at a telephone company, focusing on emotions and pain points. 1998: OxfordSM uses journey mapping...
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